A yellow smiley face with black eyes and a black curved smiling mouth. The smiley is surrounded by the text ‘Maybe Thanks Consciousness’ in white, curved around it.
Packaging
Packaging
Get In Touch!

Turn visibility into velocity. Get your product seen, and sold.

Dot
Dot
Dot

Many Thanks Consulting is run by Nicole Krasnow Smith, a seasoned CPG strategist with a buyer's eye and hustle. I work with pre-launch and early-stage brands on the three things that move the needle most: packaging, positioning, and partnerships.

Early-stage strategy changes everything. The earlier you get it right, the less you pay to fix it later.

Let's Work Together

Retail ready starts here

•

Retail ready starts here •

A metal kitchen shelf filled with various decorative and functional items, including a bouquet of flowers, stacks of plates, glasses, books, and a champagne bottle with glasses.

Let me guess…

You’ve got a great idea but turning it into real traction feels harder than it should...

  • You’re feeling unsure how to stand out on shelf

  • Confused about whether you’re actually retail-ready

  • Struggling to turn visibility into sales

  • Missing the right partnerships or warm intros

That’s where I come in…

Bringing strategy rooted in real retail experience not guesswork...

  • Head of Partnerships in the emerging CPG space

  • Hands-on, scrappy, and execution-focused

  • A deep understanding of what buyers actually want

  • A connector mindset, not just advice, but access

  • Equal parts creative vision and commercial reality

Here’s How I Help!

Retail Packaging

Nicole will provide gut-instinct feedback on your packaging. Beyond aesthetics, which is important,  Nicole will help ensure your packaging tells enough of the story, draws customers' interest, while connecting to your brand world.

YOU COULD GET:

  • Full packaging audit with detailed written feedback

  • Curated inspiration collage based on your brand direction

  • Recommendations on claims, copy, and messaging hierarchy

  • Competitive set review so you know exactly where you stand

  • Warm intros to my network where relevant

Dot

Retail Positioning

Knowing your product is one thing — knowing where it lives in the market is another. I'll help you get crystal clear on what makes your brand different, who it's really for, and how to show up in a way that turns heads and earns shelf space. There's a difference between a new brand and a category disruptor. I'll help you become the latter.

YOU COULD GET:

  • Brand positioning strategy+ refinement.

  • Audience + demographic clarity.

  • Marketing initiatives + event management.

  • Content + partnership ideas tied to launch.

  • Competitive set review.

  • General questions + guidance from lens of retail buyer.

Partnerships

Getting on shelf is only half the battle — the brands that win are the ones that show up everywhere their customer lives. I'll help you build a partnership strategy that creates real visibility: on shelf, in your community, on menus, and beyond. Partnerships are where sales and marketing collide, and I know how to make that intersection work for early-stage brands.

YOU COULD GET:

  • Work together to ideate unique, visibility opportunities for your brand.

  • Show up on and off shelf within your community.

  • Connections to strategic partners, restaurants, cafes.

  • Set realistic sales goals to measure ROI on partnership activations

  • Warm intro’s to network as applicable.

Dot
Dot
Dot
Let's Work Together

Or we could make this a regular thing...

Ongoing Strategy & Brand Support

  • Offer ongoing strategic support to help your brand grow with clarity and confidence.

  • Help refine positioning, packaging, and storytelling so your brand feels cohesive and intentional.

  • Build launch roadmaps and go-to-market plans that turn ideas into action.

  • Guide retail strategy and pitch refinement to get your product on shelf and set it up to sell.

  • Serve as a hands-on partner through each step of launch and growth.

  • Bring focus, structure, and momentum to every step from brand to shelf.

  • Liana Krasnow, Founder, Noodo

    Working with Nicole at Many Thanks Consulting has been an incredible experience. Her eye for packaging from a buyer’s perspective is truly unique, she sees things most people miss. Nicole looks beyond just the product and focuses on what the brand is truly conveying on shelf, which is invaluable. Her insights elevated how we think about our brand as a whole. I wouldn’t hesitate to work with her again, she is absolutely in your corner.

  • Kendall Kransdorf, Founder, Cotto

    Nicole's guidance on my packaging was incredibly valuable. She brought such a sharp retail lens and was able to quickly identify what truly matters in the few seconds a consumer spends looking at a product on shelf. Her insights helped me hone the key messages and small details that actually drive attention and clarity, and my packaging is so much stronger because of it

  • Kelly Bennett, Brand Strategist, With Kelly Bennett

    I bring Nicole into every client's brand strategy process because her insights are sharp, practical and ground in real-world retail experience. With firsthand experience in sales, and as a retail buyer, she knows exactly what it takes for a brand to stand out on shelf and actually sell through. From retail positioning and packaging reviews, to strategic partnerships, Nicole gives founder clear, actionable feedabck that saves time, money, and costly missteps.

  • Sravanti Balaji, Founder, Samsara Nutrition

    I came to Nicole thinking my packaging just needed minor tweaks, but she went above and beyond to show me what was and wasn’t working and how to make my product truly retail-ready. Her insights into where the CPG market is heading are incredibly valuable, especially when you’re trying to stand out in a crowded landscape.
    What I appreciated most was her directness. She’s kind but doesn’t beat around the bush, which is exactly what you need as a time and resource-constrained founder. She understands the realities of launching a product and brings a thoughtful, strategic perspective to every decision.

PARTNERS & EXPERIENCE

Pop-up Grocer Cotto Noodo Swoon Chef
Close-up of a woman smiling with brown hair, earrings, and a black top.
Dot

About Me

Nicole Krasnow Smith has spent her career at the intersection of great brands and the retailers that champion them. As Head of Partnerships at Pop Up Grocer — one of the most influential specialty retailers in the emerging CPG space — she spends her days discovering what makes a brand truly shelf-ready, and what holds one back.

That front-row seat to hundreds of brand pitches, packaging decisions, and retail launches is exactly what she brings to founders through Many Thanks Consulting. Nicole knows what buyers are actually looking for, because she is one.

Her background spans sales, marketing, scouting, and partnerships — but her real superpower is helping early-stage brands see themselves the way a retailer does: clearly, quickly, and honestly. She's direct, she's in your corner, and she won't waste your time.

She's based in Cleveland, Ohio with her husband & dog

Let's Work Together

Turn visibility into velocity!

•

Turn visibility into velocity! •

Smiley face with the text 'Thank You Thanks for Consulting' arranged in a circular pattern around it